SEO is not simple and it is a continuous moving target.
The SEO acronym stand for Search Engine Optimization and many people are mystified by the SEO secret sauce used in creating great material that the “Google-bots” favour, and to be quite frank, it is with good reason. Everyone has a different opinion and no one really knows what the formulas are that are used by the various search engines, and even if they did, it would change tomorrow. Writing content for the search engines today, will not likely be good SEO when the next Google update is done. Just ask the SEO experts pre-Panda.
More and more, people are starting to get into the frame of mind the loading your content with keywords or “keyword spamming” will actually make your content fall in the rankings and now that the algorithms used by the search engines is getting smarter and smarter, those websites that have used tools like GSA Search Engine Ranker that literally spam blogs all over the internet with useless and nonsensical comments make having a blog on your website an endless battle going through garbage comments to the point of when you do a post, you need to leave the comments closed because if you do not, you will have so many comments in your posts that are spam, those that do have real comments, get drowned out.
So what is the Secret SEO Sauce? Are your ready for it?
We are actually coming to the point when garbage content does not work any longer. The evolution of the search engines is making relevant, human readable content move up in the rankings and the trillions of pages of garbage, move down.
Is it always a very good idea for you to keep a good eye on your websites, and monitor them at least quarterly. Setting and forgetting will ensure that your site will fall as. If you do not keep your websites up to date and tuned up, they will also surrender to those websites that do keep all their plugins, settings and content current. One of the biggest problems with not monitoring your websites is that those people that like spam so much will hijack your website without you ever knowing it and use your website to post links to their website for all kinds of things like porn, Viagra and whatever they feel the need to do.
Good SEO is very much being Socially Responsible and is a form of Corporate Accountability. Everyone hates spam but the companies and yet many of the companies that claim to hate spam are significant perpetrators of the problem.
How to monitor SEO for your website.
There are many systems available today to monitor your website and unless you have your own IT department, it really is a daunting task to keep track of it all and still run your business. We have put a tool in this article just below this paragraph where you can input your website URL and get a free analysis of your website to show you were things are good on your website and what needs some work. Feel free to give it a try. You will receive a thorough analysis of your website and it will not cost you a thing.
Good website SEO audits will perform many tests on all the important elements of your website such as:
There are more tests on other aspect of your website but all these metrics will be provided in the free analysis which is offered above.
The Basics of SEO
You need to set up your website to be SEO friendly to maximize your search engine ranking by using relevant keywords in the URL not to mention every page of your website. Search engines place a fair amount of weight on the terms used in the URL, as long as those keywords also appear elsewhere on your page. Even if you cannot control the domain name used for your site, the names of your pages should be up to you.
Adding fresh content to your site regularly is a great way to improve your search engine rankings. This is because fresh and new content makes your site appear more relevant to search engines. Having new content also makes your site seem more relevant to users, which will increase the chances of people linking to it, which will also improve your search engine rankings.
For search engine optimization, avoid heavy use of flash, or avoid it altogether if possible. The same goes for frames and the use of things like AJAX. This is because different pages or elements in flash or similar set-ups will all share the same link, rather than having differentiated links. This makes it harder for search engines to find.
Only use URL parameters to generate dynamic pages when absolutely necessary. If a search engine sees a URL like mysite.com?param1=3812m2=sjhwefjo, it will assume that there are an infinite number of possibilities for this URL and not bother indexing them. Using parameters for transaction-specific data that a search engine wouldn’t care about is fine.
An important part of starting a new business in today’s highly technological world is creating a professional website, and ensuring that potential customers can easily find it is increased with the aid of effective search optimization techniques. Using relevant keywords in your URL makes it easier for people to search for your business and to remember the URL.
A title tag for each page on your site informs both search engines and customers of the subject of the page while a meta description tag allows you to include a brief description of the page that may show up on web search results. A site map helps customers navigate your website, but you should also create a separate XML Sitemap file to help search engines find your pages. While these are just a few of the basic recommendations to get you started, there are many more techniques you can employ to drive customers to your website instead of driving them away with irrelevant search results.
When writing an article for your website make sure that your chosen keyword appears in the opening and closing paragraphs, but do not fill the article with the keyword. A search engine will see an article with a ridiculously high keyword density as spam and the article will be useless for improving your website’s search engine rank.
When you are deciding what phrases to use throughout your site, use this quick Google test to see if your page has a chance of being a “top result.” Search each of your potential key-phrases (in quotation marks) individually. Choose the key-phrase that retrieves the least amount of results. This way, you will have less competition within your search result pool.
Don’t crowd your site with endless repetitions of keywords and phrases in an attempt to draw more traffic. Search engines often end up ranking sites that do this lower than others. Focus on providing solid, informative content aimed at real people, and you will find that your search rank will improve.
If you are using images on your site, incorporate your keywords and phrases into image tags and file names. By doing so, you add weight to the engines and increase your percentage of copy weight greatly. Each image should carry some amount of this phrasing, or it might be a wasted image.
When writing a page, for search engine optimization use bold tags on your target keyword for the page. The search engines recognize that what you have put in bold is important and treats the information that way. However, don’t bold too many things or it will appear as low quality.
Posting content from your web site on article directory sites can be a great way to get exposure and build traffic. When you post on these directories you will be building a link back to your site which can increase the amount of visits you receive. The more directories you use the more links you create.
Rather than a link exchange, consider an article exchange to boost your search engine rankings. An article exchange is when you post an entire article by another website owner on your site, crediting them with a link, and they do the same with an article you have written. It is more effective than a link exchange, and both sites receive new content.
It is important to remember the content must be useful to the reader. The page, blurb or article must provide them with value and applicable relevance. Search engine optimization verbiage needs to be something that the average person can easily relate to, so there is no need for formal language.
Human Friendly Text
Above all, the content must be Human Friendly Text, not computer generated mumbo-jumbo. I hope you have found this article informative and useful and I also hope you took advantage of the Free Website Analysis above, the more informed you are about the health of your website, the better it will perform.